We started publishing daily about three weeks ago at OnlineRecruitingNews.com and redesigned the site last week. Some small tweaks still to come... The September OnlineRecruitingNews.com roundup is now online. This is just the top news for those of you that are too busy for our daily news.  And no, we won't replace Cheezhead -- but invite you to subscribe to our RSS anyway.

For anyone that missed our previous announcements, we have refocused around breaking news (no more articles). While site traffic is still low, our Google rankings have climbed steadily and we are usually in the first three results for 'online recruiting'.

We relaunched OnlineRecruitingNews.com August 1st on WordPress and have made good progress working out the bugs -- so, if you haven't seen it already, check out our August news roundup. While you're there, please subscribe to the ORN rss feed.

Why the change? Ning was not really the best platform for the site. So when Ning announced the reorganization of its pricing plans, it was good motivation to migrate to WordPress. The old site is still accessible for a little bit longer at internetrecruiting.ning.com for reference.

With the .jobs expansion moving forward, it's time to think beyond the niche.jobs domain that you might or might not (probably not) obtain. At some point, there are going to be hundreds of new extensions including things like .resume, .engineer, .software, .microsoft and so on.

The costs of defensive registrations and trademark infringement related lawsuits and processes like UDRP will be enormous. But, ICANN revenue will explode and the organization will grow (the real bottom line). 

What can job board operators do about it all? If you have a few hundred thousand dollars, you might start your own registry - maybe you'll get .resume or .recruiting. If that's not for you, then the other good options are -- provide more value, do more marketing and do more branding.  In one word, compete!

Many job board operators are fearful of the .jobs expansion. The value we provide to job seekers and employers flows through our domains whether we like it or not. Many of us chose those domains long before we knew what we were doing or where our businesses were going.

But we know domains are important. And we care deeply about anything so central to our businesses because this is our livelihood. As entrepreneurs the health of our businesses shape our lives and our kids lives and last but not least - our teams lives.

Does anyone know more about .jobs than Gerry Crispin? He called me yesterday with a bone to pick about my blog post. It is not really accurate to say that SHRM has been championing diversity.jobs. He was right, that's too strong a statement.

Nevertheless, Gerry is opposed to the .jobs expansion. There are a number of striking statements in his opposition letter below but this one stands out above the others "Job seekers enter a toxic environment in their efforts to secure a position - everywhere in the world."

Ever since SHRM started pushing the benefits of allowing Employ Media to launch http://diversity.jobs, I feel differently about the .jobs expansion initiative. Why would SHRM pick on my small company? Over the years, my company has advertised in SHRM's magazines, on its website and exhibited at its conferences. So, why would SHRM want to throw my company under the bus?

Our flagship websites are LatPro.com (for Hispanic and bilingual jobs) and DiversityJobs.com.  Apparently SHRM thinks it can do better and is promoting the idea that HR could benefit from new websites at diversity.jobs, bilingual.jobs and SpanishSpeaking.jobs.

So, I was very glad to hear from Peter Weddle today at the IAEWS about the association's new efforts and a related task force to campaign against the expansion. He makes a credible argument that ICANN may open a can of worms for itself by approving the expansion.

Now that the ball is in ICANN's court, you can consider this a done deal (great reporting by John Zappe). ICANN has been trying to launch new TLDs like .books, .games, etc for ages. Their goal is to maximize the number of domains worldwide - that's how they pay their salaries and that's why .jobs domains like diversity.jobs are on their way to our neighborhood. Confusion in the marketplace between domains like DiversityJobs.com and Diversity.Jobs is not ICANN's concern.

Boulder has been getting some good press recently which encouraged me to create this list of Boulder Internet companies and entrepreneurial resources. Feel free to e-mail suggestions to eric at justjobs dot com.

Boulder startup resources

• NewTech - meetup & networking group
• StartupGuru - Incubator
  
• TechStars - mentorship and seed stage fund

Boulder Internet companies

Last night I went out to hear Jeff Hoffman (a Priceline.com founder) speak at a StartUpGuru event. Some of the attendees were there hunting for VC money, looking for consulting work, or looking to hire programmers. I went in the hope of hearing a good entrepreneurship yarn.