Alexa has just announced that it changed the formula used to rank websites. The formula now factors in data from other sources than the Alexa toolbar.
In recent months we've heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!
We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.
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Too late. I've moved on from Alexa. They should have done more to stay relevant when they had my attention. Hello, Compete.com. Hello, Quantcast.
*** ejs *** yes, i'd write alexa off too if it wasn't owned by amazon. sure looks like it's headed for the dustbin
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