Exact Match Domain Names

Aaron Wall just wrote about the boost Google gives exact match domains and speculates on the logic behind the extra boost:

It's true the search engine boost you get from an exact match domain is significant - but just as important is the credibility and memorability of such a domain. DiversityJobs.com is a case in point and perfect example of an exact match domain name.

Read Matt Cutt's comments for more on Google's perspective or my lessons for domain developers.