I always wondered why Seth Godin did not accept comments on his blog. But, I finally turned off comments on my own blog (not because I'm popular like Seth). Sure, every once in a while there is a gem that makes you smile. But, really folks, those gems are just floating in a sea of garbage. That is today's Internet for you.
I've talked a lot about the growth of competition. What I left out, is that a lot of your competition is trash. Search engine algorithms can't decipher quality and so we're stuck with much worse than the common denominator for a while (forever?).
What can you do?
- Choose your friends wisely. Knowledge is still power.
- Apply muscle. You need tremendous resources and obstinance to climb to the top of trash mountain because with every step you take upwards, you're going to slide back a bit.
- Hold your nose. You're going to get a little dirty when you wade through a dump no matter how hard you try.
- Hire top performers who can keep their eye on the prize and find their way through the garbage without getting distracted.
- Build credibility.
Why bother to blog about the stink? Because I'm cranky and I object, that's all. I'm speaking my experience.
Comments or questions, you can reach me here.
