If you read Guy Kawasaki, Jim Collins, Pat Lencioni, Verne Harnish and other top gurus, you may develop truly world class mission statements, values, brand promise, and strategy. But if you don't communicate them well, they won't take you nearly so far. Here's how to make sure you communicate these things well.
From the co-authors of ¨Made to Stick¨, brothers Chip Heath and Dan Heath comes their
manifesto, ¨Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick¨.
Though the authors use the word strategy a lot, it's really about much more - internal communications, advertising, marketing campaigns, etc... It's a real gem, don't miss it. Read it here.
Thanks Sandra
