Owning a keyword match domain name is going to carry some weight in Google for the foreseeable future. It is something they want to reward.
And more detailed notes on Matt’s speech and Q&A session from Johnon.com:
- Domain names are the primary way of mapping where domains are on the web and Matt expects that to continue. Domain names are important and inseparable going forward.
- Matt says if a domain changes hands, Google resets the links vale to zero/near zero.
- Generic domains that users are likely to remember, will indeed carry more weight than others. There is a real value to those FuneralHomes.com for example. Google does give keywords in the URL a certain amount of weight, but you don’t need it in order to rank.
- Parked Domains: ” We try to detect parked domains, and once they leave theirparked status, we let them in relatively quickly”
- Q: How long it takes for a new site to monetize: Taking longer now than it used to. Matt says people think a page gets a little pagerank just because it is a page, which is a misconception. Page rank is peanut butter… you’re spreading it around, it gets thin. You need more links (more peanut butter?). Think about marketing aspect.. catchy angle that attracts people’s attention, and then spread that around your network.
- Q: Gestation period has gotten much longer…. Matt says it can take time for pages and trusted pages to develop.