Here's an interesting outline of the ten most common name types with pros and cons for Tech companies:
This post illustrates ten name categories that account for all the names in the TechCrunch company/product index. Though most of the TechCrunch names are “Web 2.0″ names, there’s nothing particularly Web 2.0 about the categories. They all represent linguistic naming strategies that can be used for companies or products of any kind.
Naming is inextricably linked to domain availability today, so you may find my Domain Commandments for Internet Business Developers helpful if you're brainstorming names.

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