This morning a google search for ‘jobs’ revealed an astonishing amount of deceptive advertising. Of 8 visible ads, 4 of them were garbage ads like this one:
Here’s the catch, there are no jobs, it’s just a ploy to trick visitors into filling out fraudulent education information requests:
If google doesn’t clamp down on this and results fill with deceptive advertising like this, eventually only morons will click ads. Traffic quality will decline and job boards will look elsewhere for better quality advertising.
These ads also raise our cost to advertise. Obviously we can’t compete successfully with someone earning $10 to $40 for every education form submitted.
So please pitch in and report adwords abuse when you see it. Make sure to mention your annual spend on AdWords. I’m certain Google will clean this up if enough AdWords job board customers report it.