Now that the ball is in ICANN’s court, you can consider this a done deal (great reporting by John Zappe). ICANN has been trying to launch new TLDs like .books, .games, etc for ages. Their goal is to maximize the number of domains worldwide – that’s how they pay their salaries and that’s why .jobs domains like diversity.jobs are on their way to our neighborhood. Confusion in the marketplace between domains like DiversityJobs.com and Diversity.Jobs is not ICANN’s concern.
Five or ten years from now we’ll look back and see that SHRM sold employers down the river. But, their loss will still look like a rounding error all things considered. And, five or ten years from now, no one involved in the decision-making will be working in the same positions, and probably not even be with the same companies or organizations. In the short run, they’ll look smart and feel smart. It’s a short run world.
But competition is good for us. Makes us all tougher and smarter. So heads up everyone!
All we can do is create value and create value and create value.