Yesterday, I talked about why I blog so today let's talk about why you should blog if you run a job board.
Competition is heating up geometrically. Transparency is being forced on us all as secrets become evermore difficult to keep. The winners will be boards that build credibility and authenticity. You can have high credibility without a blog but if you want authenticity, start blogging.
Blogging may attract special people who are passionate about your product like our Sandra Bavasso. She worked for us for five years and had a big impact on the company starting our job fair business and launching many new features like job agents. She found us after I sat on a conference panel way back when. I don't travel to conferences anymore but think the blog can serve a similar PR function. And by the way, when Sandra decided to move on she gave us three months of her time to ease gently out of her position to minimize the disruption for us -- now that is beyond classy!
Blogging gives prospective hires a window into your company's culture. It can help you hire people that fit in more reliably. And, it can help you screen out candidates that are faking interest in your company. If they haven't found your blog by the time they interview, that's not a good sign!
Blogging will also allow us to promote your job board on JobBoardBlogs.com and allow you to display our member graphic if you like.
