I’ve been planning to start a blog for close to two years now. Today’s the day and this is my first post. Thanks to John Sumser who writes at http://www.interbiznet.com/ern/archives/060810.html
- ten reasons why a leader should be blogging. Do you have additions?
1. To more deeply engage the marketplace in a conversation.
2. To demonstrate the way that your organization practices flatness
3. To educate your customers about your work, products and services
4. To give prospective customers, partners and employees a real sense of what you are like
5. To have a ready built PR response mechanism
6. To engage your competitors on a field that you can control
7. To show how your team actually accomplishes things
8. To create a communications platform that is more substantial than marketing slogans
9. To create a force that pulls people towards your business (attractiuon)
10. To develop a richer vein of search engine visibility.
This is a good list. Here’s another reason — it’s an efficient way of archiving links and material that you want to share with other people and know you’re going to want to refer people too in the future. Like Del.ico.us but in story form and with character.
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