1. Offer unique value
Choose a niche that is poorly served that you can dominate very quickly. Bells and whistles do not qualify on their own unless you are planning to spend tens of millions of dollars at a very minimum.
2. The right domain
Does it contain your keywords? Is it short, easy to pronounce, spell and remember? The right domain puts the wind at your back where you want it.
3. Create more value than you capture
Start free or with some combination of free and paid services. Feel out your ability to extract more over time. But focus on quality and service first. For most entrepreneurs it will be hard or impossible to reach critical mass and make money at the same time. See comments for more discussion on pricing…
4. Good SEO
Make sure every page has a unique title containing strategic keywords. Good content is 50% or more of SEO. But without a plan for obtaining good quality relevant backlinks it won’t get you far.
5. Brand yourself
Be personal and authentic with a unique, aesthetic and usable design. or go beyond. But don’t aim for perfection right away – just be crappy and let it evolve over time. Learn to communicate your unique value easily and in one sentence.
I know that many seasoned job board entrepreneurs are reading this… so, let’s go, did I get it right? What advice would you give?
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