I’ve been thinking a lot about video recently. I want to dip my toe in the water soon. It’s a powerful medium and the time is right. I’m not very comfortable in front of the camera so I have a lot of natural resistance to getting started. But, it’s good to start crappy and dignity is overrated, so my hats off to all those who’ve already started. Even to Head2Head.ca for trying with "What can 60 hours do for you?":
These guys are the latest to join in job board bashing, produced by a recruiting firm apparently in the hope of creating a viral hit. Here’s a quote from it:
“Stop putting in print ads. Stop posting on job boards. You may as well set fire to your money,”
Good production values and polish, but crappy message and positioning.
Yes it’s important to be entertaining, but it’s even more important to choose the right message. In a way, you could say this video is not crappy enough. All polish and no substance. Does more damage to the brand than the attention will benefit. Ever had a bad experience with a recruiter? Does this video address any of the ways in which a recruiter failed you? Does this video address what the average business owner or entrepreneur or hiring manager has just been through in the last 18 months?
I hear them saying ‘Try us because we’re loud, brash and fast. We’re also creative and can talk a lot about nothing’. All good reasons to look elsewhere.
Back to the drawing board guys…
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